One of the easiest ways to get your email to stand out in your customers inbox is to use some personalisation. People quickly spot their own name when scanning down a list and it gives your email an instant credibility as the user knows they must have given you their name before, even if they don't remember your brand immediately.
We decided to take this idea a little further with one of our clients, Alliance Fund Managers. Each email contains a dynamically generated custom image. For their News email the newspaper has the recipients name scribbled on it, and the date of the mailout across the top of the paper. On the events emails there is handwritten invite made out to the subscriber and on their regular investment deals update, there is a cheque dated and made out for £1million to the lucky recipient. Click the images below for a closer look. If you want to know more, get in touch with us.